Fractional CTO / Scalable systems & Operator-focused technology / For 7- and 8-figure Businesses
We get your business running on systemsinstead of all on you.
We handle both the strategy and the implementation of your systems & technology, so you can focus on your strengths.
Flywheel is the Fractional CTO who designs your unified systems strategy, owns your technology, gets everything working together, and implements all of it so your team can run the day-to-day instead of you. No more constant fires, approval bottlenecks, 18 different logins, and 12 weekly meetings.
Schedule a free 30-minute discovery call to learn more. No cost, no pitch.
We each decide whether it's a good fit before anyone commits to anything.
Tailored answers generated live. For a deeper look into your business, book your $997 Diagnostic.
Fluent in all major business software and AI tools
You are the most expensive constraint in your own company.
When everything still runs through you, you're limiting your business's growth and wasting your most important resources: your time and attention. You probably haven't taken a real week off without one eye on your inbox in years, and the last time you tried, three things broke while you were gone.
That's what it looks like when a business outgrows its systems and nobody owns the technology holding it together. Systems and processes were never designed intentionally, so everything defaults to you, and your time is the ceiling on what your business can earn.
Here's what we do to fix that:
- Every system mapped and scored before anything is bought, moved, or cancelled.
- Every decision documented with the reasoning and tradeoffs.
- You hold every credential, contract, and account. We never lock clients into working with us.
- Nothing gets built that your team cannot run themselves.
- Context
- Three booking tools, two calendars, no single source of appointment truth. Scheduler reconciling by hand.
- Options
- Keep all three, add sync layer
Point-to-point integration
Consolidate to CRM native scheduling - Trade-offs
- None. All existing booking features consolidated into main tool.
- Effect
- $340 per month recovered. Eleven hours per month returned to scheduler.
- Risk
- Low. Fourteen day internal test period. Rollback path documented.
Run the business on evidence, not on meetings.
A dozen weekly meetings is not visibility OR effective communication. It's what a business does when its systems can't answer a question on their own. We put the real numbers in one place, one source of truth, so decisions run on evidence instead of feelings.
Register
Systems HealthDecisionsOpen RisksAssets
Stack and SpendAccess ControlVendorsDelivery
RoadmapDocumentationOpen risks3
In build2
Shipped this quarter4
Always current
Every number here is live and traces back to a real system, not a slide someone rebuilds by hand before each ops meeting. When you look, it is true right now.
Nothing to license
We build custom solutions using the tools you already pay for. There is no Flywheel software, no per-seat fee, and nothing to lock you in.
Yours, not ours
The solutions, the software, the data, and the documentation all live in your accounts. If we part ways or you lose a person, you still have the framework. We don't believe in holding companies hostage.
is what the seat would cost to fill with a full-time CTO. You need the experience, not an expensive employee.
Companies pay a premium for a full-time CTO so that they are available to them exclusively, 24/7.
That means they are also paying for a significant amount of down time when they're not actively needed.
Stewardship
Tech stack ownership
Someone accountable for what you run, what it costs, what overlaps, and weeding out phantom subscriptions that quietly renewed last month. Vendor calls, monitoring, and consolidation included.
Leverage
Custom internal tooling
The portal, the calculator, the intake, the reporting layer. Software built for how your business actually works, instead of bending the business around a one-size-fits-none subscription.
Judgment
AI strategy & deployment
We help you identify where AI earns its keep and where it is an expensive toy that loses you valuable trust with your clients. Deployed into real workflows with thorough testing, guardrails, and a human still holding the sign-off.
Insurance
Risk and continuity
Key-man dependency, access control, cybersecurity hygiene, documentation, and an answer to what happens the day someone leaves. The value you only notice when you need it.
Priced by what we deliver, not by the hour.
You shouldn't be billed for time someone spends thinking or figuring things out, and nobody profits from a longer project. Fixed scope, fixed price, fully transparent before you commit.
For context, the same capabilities in a full-time hire go for $250,000-$350,000 per year.
Instead, save thousands by only paying for exactly what you need, when you need it.
Most clients start here
Flywheel Systems Diagnostic
$997
For the owner who knows their business is leaking time and money and wants it clearly defined so they can see where they stand, and what to tackle first. We get to know you and your business personally over a forty minute Diagnostic call, then we deliver a written Systems Blueprint with exactly what is working well, what is broken, what each gap costs you, and the exact order to fix it, with solutions laid out.
- All fourteen functional areas scored
- Ranked by impact against effort
- Ninety day prioritized roadmap
- Always yours to keep and run yourself if you want
Investment credited in full toward your Build with us
Execution
Blueprint Build
From $9,000 / project
For the owner ready to fix the foundation properly, once, so the business can operate and scale without them getting stuck in the weeds. We rebuild the systems that keep the business tethered to you, so your team can run them and you can step back. Scoped from your Blueprint, fixed price.
- Most builds start at around three months
- Architecture, integration, tooling, and documentation
- Custom software and AI where it earns its keep
- SOPs, training, thirty day support guarantee
Ongoing Support
Fractional CTO Partnership
From $2,000 / month
For the owner done struggling with technology, who wants one person accountable for it long-term without the excessive CTO pricetag. Once the fundamentals are solid, this is how you keep me in your corner: continued access, technical experience, ongoing health monitoring and testing, vendor interface, and upkeep or upgrades of the systems we built together.
- An initial 3-month term, then month-to-month
- Real-time decision & risk register
- Direct access, no ticket queue or outsourced help desk
Dean Valentini
Founder · Fractional CTO
A seasoned engineer with
firsthand business experience.
I'm passionate about helping owners and operators because I am one myself, and I've gone through the same struggles. From the startup phase, to growing pains, to outgrowing my systems...I've been there. My mission is now to help other owners short-circuit the learning curve I had to figure out on my own, the hard way.
My background is a unique mix of technical Computer and Electrical Engineering degrees and hands-on work with machine learning and artificial intelligence since 2012 (way before AI was "cool"), combined with over a decade of real-world development and testing in the Air Force leading large, high budget/high risk aviation modernization programs, along with direct experience running my own businesses in real estate and services.
Then, most recently, the same type of work I'll be doing for you: I was the VP of Technology for a private equity firm, designing and implementing the systems that let their portfolio of service businesses across multiple industries scale rapidly.
Ultimately this all allows me to simultaneously have a deep technical knowledge of the tools, be able to design & implement efficient and effective systems architecture, and most importantly understand the end user, prioritizing their perspective and needs.
That's where Flywheel is different from every other "agency" or "consultant" out there. We don't just advise - we build, integrate, and train your team to run it. We have extensive experience on both the "nerd" and the "operator" fronts, so we engineer systems that are technically sound AND user-friendly. The best systems in the world are dead weight if your team won't use it, and getting them to actually adopt new tools is half the battle. Knowing what *not* to build, what to eliminate, and what to leave alone are some of the most critical decisions. And you deal directly with me, not a rotating cast of sales reps who don't understand the software they're pitching, and who never really get to know you or learn your business.
“Dean didn't just build a few automations, that wouldn't have solved our bigger problems. He truly transformed how our systems were structured - we reclaimed hours per employee every single week going forward.”
Owner · real estate brokerage · four hundred transactions per year
across three locations
thanks to the dashboard
operations layer
The systems your business run on
shouldn't be an accident.
Your Systems Diagnostic will walk you through every functional system in a single structure, grouped into five areas that outline where the business is still dependent on you and what can be done to fix it.
Foundation & infrastructure
The different software you run, how your data connects, security risks, and what breaks the day a key person walks out.
Revenue operations
Where inquiries land and who owns them, how the pipeline moves, and the unclaimed revenue already sitting in your database.
Processes & automation
From first contact to cash, the manual work an automated system should be doing, and whether the business exists anywhere but your head.
Data & intelligence
The numbers you should see without asking, what each client really costs, and where AI earns its keep instead of being a toy.
Growth & enablement
The first thirty days that decide retention, and the internal tooling your team needs built for them.
A specific fit, on purpose.
Book the Diagnostic if
- You have a solid business and great fulfillment, but spend too much time on menial tasks
- You are past $2M in annual revenue and the systems that got you here aren't carrying their weight
- Work touches multiple tools that don't talk to each other and aren't integrated
- You have a team, but many of their hours go to work software should be doing
- People are always coming to you with questions or approval requests
Do not book it if
- What you need is more leads. That is a marketing problem - we can refer you to a great Fractional CMO to help with that
- You are pre-revenue, or still working out what the offer is
- You just want one automation built and the rest left unexamined
- You are shopping for the cheapest available hands - Fiverr and Upwork are great for simple, budget tasks
- You aren't willing to take action on the long-term solutions that will free up your time and unlock growth for your business